Your city is an unfinished canvas.

You see your city as it is today – and five seconds later, as it could be.

There are places around you that could be better – but they get decided without you. So here’s OULY: you photograph a neglected place, speak your vision, and show how it could be. You make that vision – and when enough people want the same thing, it stops being a wish. What happens to the idea is the city’s call.

Every photo is an idea. Every vision is yours. And if it stays in your head, nothing changes.

Poprad is giving it a go. Your city could be next.